The MTN Bushfire Festival of the arts has generated over E500 million in the broader

For 12 years now Swazi MTN has been the title sponsor for the festival. The Festival now attracts about 30 000 people from over 50 countries.

As Swazi MTN Chief Executive Officer Ambrose Dlamini often says, this reflects the company’s strong commitment to supporting the development of arts and culture in the Kingdom.

House on Fire Director Jiggs Thorne said during these 12 years, the festival has grown from strength to strength. It has become an internationally recognized brand, placing the Kingdom of Eswatini on the map as a cultural tourism destination. For instance, the festival has been dubbed by CNN as one of the “7 African music festivals you really have to see.”