MTN Khemani Cycles Through its Five Years Partnership

he year 2013 marked the commencement of the partnership between MTN Eswatini and the MTN Khemani Cycling Club (KCC). This partnership
gave birth to the first MTN Khemani Road Classic in September 2013.

The club said this partnership has contributed not just to the growth of the cycling fraternity, but also to the well-being of the people of the Kingdom of Eswatini.

The club said through the support and partnership with MTN, it offers coaching and competitive opportunities in cycling for its members, especially the development of young cyclists in the country. The club also participates in domestic and foreign races with the aim to improve the categories of its riders. On an annual basis, the club stages a Road Classic which has been staged at Mankayane in the past years.

“The race concept is to generate funds for care points and to promote road cycling in the Kingdom of Eswatini as a country through tourism by attracting professional cyclist from the Southern African Development Community (SADC) countries,” said the association.

All race proceeds go to charity and the team supportsMankayane Care Points and the Mankayane Hospital as beneficiaries.

The MTN Khemani Road Classic also offers a rare opportunity where non-professional cyclists are offered an opportunity to cycle with professional cyclists.

The club said it has realized the positive impact that cycling can have in the community, in not only encouraging a healthy lifestyle and family value but also the less privileged can benefit through the sport.

“MTN Khemani Cycling Club is proud to have partnered with MTN Eswatini and we look forward to a long-term relationship and continue contributing
towards a healthy and better lifestyle to the people of Eswatini,” said the association

MTN, SWAMA partner to reward excellence in arts

As Eswatini Arts and Music Association (SWAMA) celebrates 40 years of existence, it notes that partnering with Swazi MTN for the inaugural SWAMA Awards is a major milestone for the association.

Swazi MTN generously injected E474 000 sponsorship towards the hosting of the first edition of the MTN SWAMA Awards, which at the time, was the biggest sponsorship for any music awards shows in the history of such awards in the country.

In 2018, Swazi MTN beat their own record by announcing E700 000 sponsorship for the second edition of the MTN SWAMA Awards, which became the biggest sponsorship ever in the history of art awards in the country.

“To ensure growth and inclusivity, the new sponsorship saw the addition of six new categories to the already 19 that were existing, which brings the total number of categories to 25,” said Dlamini.

The ball towards the hosting of the awards, which are scheduled for December 1, 2018, is already underway. Swazi MTN has also freely made available an SMS and USSD based platforms, where members of the public send their nominations, and votes as well.

“Swazi MTN has always prioritized arts development in Eswatini, as arts and culture forms part of the MTN Foundation’s pillars. The mutual relations between Swazi MTN and SWAMA have been a positive stimulant in the arts and music sector and will continue to bear fruits.

“As Swazi MTN celebrates 20 years of unmatched service, SWAMA would like to congratulate the shareholders, the board of directors, the management, and all MTNers for this milestone. We wish you many more years of success as you move the country towards a bold and better world,” he said

The Spotlight Season One

The first season of Eswatini’s pulsating music talent show kicked off in the kingdom on with auditions being held across all four corners of Eswatini (each region being afforded the chance to showcase their talent for the opportunity get put on The Spotlight).

With over 800 applicants in total showing up and thirty of them making the cut on Canary Day 👉🏽: to advance to the elimination stages. 

It has been truly an epic journey with each of the contestant laying it all on the stage and watching you, Eswatini carry your favourite contestant’s through. And finally crowning your Superstar in season one, hailing all the way down south in the Shiselwelni region, Nsika aka Lucid Musiq  👉🏽:!

All we can say is this is only the beginning of this pulsating movement and best believe that you will get to put someone else on in season two coming soon.

In the meantime, do yourself a solid and keep those moja pulsating vibes flowing by dialling *411# and of course follow the link 👉🏽:  to stay in the loop and keep your hand on the pulse. 

MTN has improved livelihoods of soccer stakeholders

It is about 15 years now since Swazi MTN started sponsoring soccer through the Premier League of Eswatini (PLS) in 2004, Eswatini National Football Association of Swaziland President Adam ‘Bomber’ Mthethwa says the company has remained the most prestigious sponsor to date.

Though other companies have also joined in over the years, Mthethwa said the TN Premier League sponsorship remains the most prestigious in the sense that, MTN is the only sponsor whose sponsorship covers the whole year.

“Their competition is the league, and the league is about consistency. Even the champion becomes the most consistent team of the year. That is why we can firmly say Swazi MTN has immensely contributed to the consistent development of soccer in the country.” When Swaziland Breweries withdrew its long-term sponsorship, MTN came at a very opportune time in 2004 and injected E300 000 to the PLS.

The arrival of Swazi MTN was also valuable because they came with an improved offer for the elite league. “As Swazi MTN celebrates 20 years of existence in the Kingdom this year, this means that they have been sponsoring soccer for almost three-quarters of these years, and sponsorship has been increasing,” said Mthethwa.

He said this has improved the livelihood of the PLS, teams, and players. “This is because the sponsorship went beyond the prize money. It also contributed towards running the PLS office, especially the administration of the PLS.” The Premier League also serves as a barometer to measure the standard of soccer in the country. The support of the PLS by Swazi MTN has resulted in the country’s league to be ranked 14th best in Africa.

“We have to really thank MTN for these results. This is the result of their sponsorship and efforts.”

MTN Eswatini’s Chief Consumer Officer, Sam Shongwe, shares insights and outlook of MoMo

About seven years later after the introduction of MoMo in 2011 by Swazi MTN, the service has grown exponentially to hit E100 million in circulation on a monthly basis.

However, during the early stages of its introduction, only a few people believed in its growth prospects. MTN Eswatini’s Chief Consumer Officer Sam Shongwe, who was leading the pack during the introduction of MoMo, shares his experience which is characterised by mixed emotions in the following question and answer session.

Q: When was MoMo launched?

A: The service was launched on May 2, 2011.

Q: How many distributors were there when the service was launched?

A: Initially, when we started the only distributors available to us were traditional distributors, who had been distributing airtime all along. We , therefore, had to create a new channel and started recruiting MoMo agents across the country. We currently have over 3400 agents within the channel inclusive of the airtime distributors and vendors.

Q: What was the vision for MoMo?

A: The vision for MoMo was, and continues to be a key payment solution in the Kingdom of Eswatini. It is one key tool that has contributed immensely towards Financial Inclusion in the country. According to the FinScope Report 2015, MoMo contributed 21% towards Financial Inclusion since its launch in 2011. It is estimated that this figure has grown significantly over the past three years with the growth of Mobile Money.

Q: Did you actually believe that this was a viable product?

A: Most definitely. However, it was very difficult, and uptake was slow especially during the first few years after the launch of the service to convince our customers as well as key stakeholders like airtime distributors. I knew that MoMo would succeed and be

In the not so far future, all subscribers will be active on MoMo as we integrate with other financial service providers such as commercial banks and microfinance institutions.

MTN Bushfire Schools Festival celebrates 10 years

As Swazi MTN celebrates 20 years of connecting the nation, one of its properties, the MTN Bushfire Schools Festival celebrates ten years since it started off in 2009

As this initiative turns 10 years, the Minister of Education and Training Dr Phineas Magagula announced that arts will from next year be offered as a structured subject in the formal school curriculum. This is a milestone given that Swazi MTN has been advocating for “systematic training in the arts made possible through a formal curriculum,” as repeatedly said by Chief Executive Officer, Ambrose Dlamini over the past three years.

The schools’ festival is jointly funded by Swazi MTN, the title sponsor, and the European Union. Every year, about 150 students participate in the festival. About 70 teachers participated in this year’s training workshop which covers different skills in the areas of arts, namely music, dance and poetry.

In 2017, the total sponsorship by Swazi MTN for the festival, which separately caters for primary and high school students, plus a teachers’ workshop, was E390 000. About E350 000 covered high schools, while the primary schools’ component, jointly funded by the European Union, received E40 000

MTN Bushfire generates E500 million for the creative economy

The MTN Bushfire Festival of the arts has generated over E500 million in the broader

For 12 years now Swazi MTN has been the title sponsor for the festival. The Festival now attracts about 30 000 people from over 50 countries.

As Swazi MTN Chief Executive Officer Ambrose Dlamini often says, this reflects the company’s strong commitment to supporting the development of arts and culture in the Kingdom.

House on Fire Director Jiggs Thorne said during these 12 years, the festival has grown from strength to strength. It has become an internationally recognized brand, placing the Kingdom of Eswatini on the map as a cultural tourism destination. For instance, the festival has been dubbed by CNN as one of the “7 African music festivals you really have to see.”

The Countdown to the 3rd edition of MTN SWAMA Awards is on!

Vote for your favourite MTN SWAMA 2019 Nominee!

There are 17 categories for public voting. The categories not open for public voting are the President’s Award and MTN Caller Tunes. To vote, SMS the category and name of your favourite artist to 6161 for E0.50 / SMS. You can vote as many times as you want to.


Lyrikal Busta

Mr Kangaroo

Illa Penboy


Viruss Flawless







M Nation



Mr Music




Amanda Mo




Ziyawa KaZitha


M Triggerson

Zoe Genesis



Yebo – Nothando

Umnyango – Popzin

Lift Him High – Sifiso M

Phula – Amanda Mo ft. DJ Maphorisa

Gijima – Mozaik

Ngilindze – Magaya ft. DJ Micks

Ngekeleni Ngizobe – Illa Penboy

Baleka – Speech Umlangeni ft. Lomasoul

Ngiyazendlala Phambi Kwakho – Linda Dlamini


DJ Zulu D

DJ !Sooks

DJ Culolam

DJ Master P



Nothando Hlophe

Amanda Mo







Lyrikal Busta

Nduduzo Matse


Linda Dlamini

DJ !Sooks


Samu Manana

Linda Dlamini

Nothando Hlophe


Phetsile Masilela

Police Male Voices


DJ Speech Umlangeni

DJ Njebza

Ziyawa kaZitha


Sifiso M

DJ !Sooks


Mzwaa ft. Velemseni – Lutsandvo

Tendaness ft. Vuyokazi Shaya & Tshego AMG – Mina Ngedwa

DJ Master P ft. Nomalungelo, Kena & Diba Diba – Dreams

Sands ft. Tsepo Tshola – Ngiyathandaza

Speech Umlangeni ft. M-Tonic & Lomasoul – Baleka

Ugly G ft. Diba Diba, Zoe Genesis, King Kwakhe, Tuki & Michelle – Find Means

Londiwe D ft. Banele – Siyalibabata Ligama Lakho

Tendaness ft. Zanda Zakuza – Over The Moon

Tendaness ft. Masandi – Mosha


NKO Made The Beat


Mr Kangaroo


Ziyawa kaZitha

Mozaik The Producer

Liz Harris



Dusty and Stones

Isaac Gamedze 

Zwelly Masuku


Symmetry – DJ !Sooks 

Imphendvulo – Popzin

Tendaness – Tendaness

Dreams – DJ Master P

Live At Soweto – Nothando Hlophe 

Sitsandzile – Amanda Mo

NowHere – Mozaik

Inhlanyelo: The Seed – Zamo


Umfana Webhejisa




Duma Nemankonyane

Cembe Les’calaba



Soul Friends

Zwile Bhembe


Umnyango – Popzin

Fall Over – Eimsofly ft. Salby

iNumber – Lyrikal Busta

Chance – Symphony

Jozi – Mr Kangaroo

Flight Mode – Jay Era ft. Mozaik

Love Fiend – Mandisa 

The MTN SWAMA 2019 Awards are billed for Saturday 7th December 2019 at The Convention Centre – Royal Swazi Sun. Ticket details will be available soon. #MTNSWAMA #MonetizeYourMusic