MTN Eswatini introduces its new brand positioning that embodies MTN’s image as an innovative brand. What Are We Doing Today? This is simple human language that depicts that every day is full of potential.
What Are:
We – we as MTN customers | MTN employees providing customer service
Doing – showing active progress
Today – by putting energy into action because each day is a new opportunity for progress
This positioning is a thought starter on action oriented decisions that MTN customers take each day of their lives while making things happen. Every day, we take actions to show active progress, as customers, as employees, as the youth, as business owners, etc.
What are we doing today when it comes to:
- A connected life (data & voice)
- Connectivity (network)
- Support (customer service)
- Payments and transfer (MoMo)
With this positioning, we want to touch on people’s personal experiences with the brand and at the different touch points where people interact with us. We want to encourage and ensure Emaswati that MTN is your success partner in every aspect of your life. How is MTN Eswatini enabling you while you DO what needs to be DONE?
Doing gets things done Doing doesn’t keep business hours Doing delivers When opportunity calls, Doing answers Doing rolls up its sleeves and gets down to business Doing turns ABCs into PHDs Doing makes a plan Doing loves a challenge Doing finds the time Doing gets up earlier Doing stays up later Doing doesn’t procrastinate Doing never stops with unlimited data Data in the cloud saves money on the ground Doing’s never too old to learn new tricks
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